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Google Unveils Meridian: A Revolutionary Open-Source Marketing Mix Model for Modern Advertising

Ryan Peterson 30 Jan, 2025

Google has launched Meridian, an open-source Marketing Mix Model designed to better measure the effectiveness of modern advertising campaigns, including performance media and AI-po...

Business

Google Unveils Meridian: A Revolutionary Open-Source Marketing Mix Model for Modern Media

Emily Rodriguez 30 Jan, 2025

Google introduces Meridian, an open-source Marketing Mix Model designed to enhance the measurement of digital and AI-powered marketing campaigns. With over 20 measurement partners,...

Business

Google Unveils Meridian: A Revolutionary Open-Source Marketing Mix Model for Modern Media

Jessica Bennett 30 Jan, 2025

Google has launched Meridian, an open-source Marketing Mix Model (MMM) that utilizes Bayesian causal inference for more accurate marketing measurement. Alongside, a partner program...